The communication landscape is flooded that it makes choosing the vendors, getting your message and reaching your target audience a difficult task. There are a number of options to choose from, making it hard for PR professionals and marketers to decide.
How will you choose a press release service? What factors to consider before agreeing to their service?
Check out these things that can help you in choosing the right distribution service:
- Determine what you need.
- What is your goal?
- Who is your target audience?
- What are the features that matter o your brand?
- How will you evaluate the success of your campaign?
What is a release service?
Press release distribution services send press releases to different sites and locations. Your news is syndicated in different locations to make it available to your audience.
Not all business can afford to hire a wire distribution service due to their limited budget. However, although it can be an added cost to your marketing campaigns, it provides benefits for brands, including visibility and awareness.
Since there are different choices on the market, you may find it difficult to choose which distribution company is best for you.
Check out the factors that you need to consider before signing up a deal with any distribution company:
- Prices and packages.
Different companies have different rates. There are free and paid services.
You need to be clear about the differences of using a paid and a free distribution service. You should check out yourself to see what is beneficial for you.
Before agreeing with any service, compare them. Which one offers the most competitive price that allows you to have the most return-on-investment?
You may want to consider the frequency of issuing releases and the features offered. There a number of factors that influence the price of each package.
Are you not sure what kind of distribution company you’re planning to work with? There are loads of testimonials available online.
Read feedback and testimonials from their customers. You’ll have an idea on what kind of service you’ll likely get from their statements.
You may also ask them personally if they have a copy of testimonials from their clients. Read them and take note. Check different testimonies that say about their customer service, pricing, kind of service, packages and success.
- Distribution channels.
You need to find out where your press releases will land. Not asking this important question isn’t a wise approach.
You need to know if your release is going somewhere. Is it landing on relevant sites? Are you reaching your target reporters and news publications?
Ask them the websites, newswire, media publications and reporters they have access with. You need to know that the higher the package is, the more distribution channels you can access.
They should be able to give you straight answers. If they can’t, it’s time to leave.
Finding out the features they offer is very important. If they offer the features you need, you’ll likely achieve your target.
Check how many links they provide, or if they are associated with Reuters. How much multimedia you can provide?
Ask if they provide social media features. Today, this feature is a must since most people get news online instead of the traditional media.
Is there analytics report? Make sure that you receive reports to know the performance and success of your campaigns.
However, the more features you avail, the higher the cost that you have to pay. It is worth considering since you want to take advantage of the features to reach your goal.
- Ease of use.
Can you access the customer service conveniently? Are they available anytime?
You need to choose a provider that is accessible and is ready to help you anytime. Are they entertaining your questions?
How do they reach out to their clients? Do you understand the process or not? All these questions should be answered before you agree with any service.
- Analytics report.
All campaigns should be measured and monitored. It is the basis of all the efforts. You need to know if you have a good ROI and you have reached your goals.
If they don’t provide reports that show the key performance indicators, consider looking another distribution service. Knowing the result of your campaign is crucial.
You want to ensure that you’ve met your goals. It will be your basis for your next content marketing campaign. With reports, you’ll be able to change what needs to be changed or eliminated.